The Challenge

Sinelab Technologies, a solar installation company, struggled to generate quality leads through online channels. Despite having a presence on social media, their posts failed to attract the right audience — resulting in zero inbound enquiries.

They approached us to help them build a lead funnel through social media and start generating consistent, qualified leads from both residential and commercial clients.

Our Approach

We developed a hyper-targeted digital strategy focusing on visibility, education, and lead conversion:

• Content Creation: Designed high-converting solar awareness posters and reels tailored to common concerns like electricity bills, subsidies, and ROI.

• Meta Ads Strategy:

  1. Location-based targeting in Kerala and surrounding residential zones

  2. Audience segmentation based on property ownership, income level, and interest in green tech

  3. A/B testing ad creatives to optimize performance

• Consistent Posting: Maintained a weekly content schedule to build trust and visibility

• Ad Funnel Setup: Engaged traffic with awareness content and drove conversions through lead forms

The Results

From November 2024 to May 2025, Sinelab Technologies received:

• 450+ quality leads through Meta lead forms

• Residential & Commercial enquiries — both gained traction

• Reduced lead response time through automation

• Increased confidence in digital as a primary sales channel

“We finally started getting consistent leads from Facebook and Instagram. The campaigns worked better than we imagined!”
— Founder & CEO, Sinelab Technologies

Tools & Platforms Used

Meta Ads Manager | Canva | ChatGPT | Business Suite | Instagram | Facebook