Coca-Cola Brazil
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Client
Coca-Cola Brazil
TOOL
Google AI, VR Engine
INDUSTRY
Beverage
SERVICE TYPE
Immersive Brand Experience & AI Personalization
CHALLENGE
Coca-Cola wanted to go beyond traditional holiday campaigns. The goal? Deliver a magical, emotionally charged experience that celebrates joy, togetherness, and personalization using technology.
They needed to transform raw user data into something delightful, personal, and immersive — at scale.
Partnering with Google, Coca-Cola aimed to create a custom AI-driven, VR-powered journey for every user that felt one-of-a-kind.
WHAT WE DID
Developed a branded VR experience powered by AI
Used real-time user inputs to tailor visuals, music, and interactions
Enabled social media sharing via custom-designed virtual Coke bottles
Created emotional storytelling moments with festive characters
Integrated brand values subtly through interaction — not overt messaging
Set up feedback loops for optimizing experience every session
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