Spotify
A dashboard which is a mix of content strategy, technical expertise.
Client
Spotify
TOOL
Custom Data Engine, Social Media, Mobile UI
INDUSTRY
Music Streaming
SERVICE TYPE
Content Campaign Strategy & Creative Packaging
CHALLENGE
Spotify needed a way to increase user engagement, social shares, and create annual brand buzz using its massive data pool. The challenge was to turn passive user activity into something meaningful, visual, and viral — while keeping it true to Spotify’s brand identity.
The idea? Make every listener feel seen, understood, and excited enough to share their year in music.
Spotify needed a way to increase user engagement, social shares, and create annual brand buzz using its massive data pool. The challenge was to turn passive user activity into something meaningful, visual, and viral — while keeping it true to Spotify’s brand identity.
The idea? Make every listener feel seen, understood, and excited enough to share their year in music.
Spotify needed a way to increase user engagement, social shares, and create annual brand buzz using its massive data pool. The challenge was to turn passive user activity into something meaningful, visual, and viral — while keeping it true to Spotify’s brand identity.
The idea? Make every listener feel seen, understood, and excited enough to share their year in music.
WHAT WE DID
To ensure virality and stickiness, we applied the following process:
Audience Behavior Mapping
Shareability Optimization Strategy
Branded Visual Templates & Copy Systems
Animated Mobile Experiences
Platform-specific Export Options
Social Listening and Real-Time Trend Riding
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